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“Women who wear makeup earn up to 30 percent more than those who ‘can’t be bothered.’”
This is according to a study in the American Economic Review.
True or false?
Before you answer, consider these assertions:
- A post on Psychology Today says that “additional research published in the International Journal of Cosmetics Science (Nash et al., 2006) discovered that people judge women wearing cosmetics as higher earners with more prestigious jobs.”
- According to Free Money Finance, women would be more successful if we wore skirts and makeup.
- In her book Nice Girls Don’t Get the Corner Office: 101 Unconscious Mistakes Women Make That Sabotage Their Careers, author Lois P. Frankel, Ph.D., says that “about 55% of your credibility comes from how you look.”
Personally, I can remember a time when I didn’t wear makeup to work and my salary was definitely a lot less than it is today. Of course I can’t be certain that the only variable was makeup; I was also junior-level at the time and had fewer years of experience under my belt. But I do believe that there is something to dressing the part.
To test the makeup myth, I sampled* women in my own personal network to see if this statement held true and learned that 94% of those who responded do in fact wear some form of makeup to work. Forty-seven represented these two earnings groups: $50,001-75,000 and more than $100,001. On average, our survey of professional females showed that those who choose to go bare when heading to the office bring in between $42,000 and $60,000 per year, which is at least 20% less than their non-makeup wearing counterparts.
So are the studies true? You be the judge. I do believe, however, that one should always work and dress for the job you want, not the job you have today. And if makeup is a part of that equation, then I guess you’ve answered your own question.
BTW, if you are a makeup wearer, here are four makeup mistakes to avoid at all costs.
*Survey did not take into account education, industry, tenure, or region.