Jedi Mind Tricks to Boost Your Business

Natalie MacNeil talks about jedi mind tricks

Whether you realize it or not, every experience your customers have with you and your brand is training them to view you (and your products) in a certain way. Unfortunately, often times what you’re doing – without even knowing it – is training your customers to expect access to you and all your goodies dirt cheap, or even free! Now, unless you’re in the bargain-basement discount business, this is really terrible for your bottom line and you need to start re-training your customers, stat!

In today’s episode of She Takes on the World TV, I’m going to share my secret Jedi mind tricks for controlling the thoughts of your clients [cue villainous laugh]! I know that sounds super creepy, but I mean it in a loving way, so that you have time to focus on sharing your gifts with the world and building your business! The best part is, your customers are going to benefit from these strategies, too.

Watch the episode here:

To recap, there are three Jedi mind tricks that I want you to consider and start using today:

  1. Don’t give away EVERYTHING for free, even if you’re just starting out. Otherwise you’re going to have some pretty disgruntled customers on your hands when you actually start charging for your products and services. If you don’t know where to start, check out my recent post on creating a product pyramid for your business.
  2. Hand off customer service duties to the experts. Find someone on your team (or look to outsource – Elance is a great place to start) who is a whiz at managing the customer experience and then start directing your business inquiries to them. This will free up your time to really build exceptional products for your customers while putting their questions and concerns in the hands of a dedicated customer service pro.
  3. Use sales and discounts sparingly. If you always have some sort of discount or promotion associated with your sales, it’s going to train people to undervalue what you have to offer and only buy from you if they can get your products on the cheap.

Now, my actionable for you this week is to come up with one way that you can make an improvement and retrain how your customers interact with your brand. I would love for you to let me know what that actionable is going to be in a comment below and if you have any stories that you want to share about your own Jedi mind tricks I would also love to hear those as well!

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14 thoughts on “Jedi Mind Tricks to Boost Your Business

  1. Great video Nathalie and such an important topic.

    My team and I worked really hard to make sure that my website has ALL the information my clients could ever need. It was a long process to get all the copy on there (and we’re always updating it) but now it means that my website can make money while I sleep. Clients can absolutely talk to me prior to booking, but it’s not necessary. All the information is there.

    Next step for me is to find THE pearl: the most amazing VA that will free even more of my time. (I’ll do a happy dance when I do find her.)

    1. That’s great Caroline 🙂 Are you looking for a VA or maybe more of an OBM (online business manager). Sometimes it’s hard to find the perfect VA when what you really need is an OBM. If you need any recommendations, please just ping me and let me know!

  2. Always loving your videos to help boost way of thinking. Today’s episode really nabbed the idea of discounts and staying away from them! This also includes giving away something for free.
    I have come across this in my business, where I discounted repeat clients participation fee for my bootcamp classes. Once I charged them the regular rate, they did not continue. Although they continuously commented on loving it and seeing so many benefits, I strongly believe they did not value what I offered.
    However, there always is a good side…the participants that did valued my service/classes, both new & returning clients, had no issue with paying the regular participation fee.

    1. I think we’re all guilty of this, I definitely am! Hence why I made the video 😉 Hopefully I can help more people realize this faster than I did! Thanks for sharing your own experience Tanya, you’re right that what people perceive as valuable can be really skewed when they get it for free.

    2. Oh and one more thing Tanya, there was someone who greatly appreciated a gift certificate you passed our way. You know who 😉 Just saying! Thank you!

  3. I am guilty of the discount trap ! And it has taken me about 2 years to retrain people to not expect discount and special from me. But on the flip side it’s how I grew my business fast and grew a large contact list. This discount business model is a lot of work.

  4. When people suggest I work for them for free – especially the one’s who seem to think they are doing me a favour – I tell them, “Hey! you’ve just given me an even better idea. How about you just give me your money, and I do nothing for it?”

  5. Natalie, I love this. When I first started charging on The Rule Breaker’s Club, I had someone email me and say “Can you please offer this for free. Not all of us can afford to purchase products.”!

    I realized that I needed to make the same changes you talk about here!

    As a copywriter, I think people get confused about giving people “a sense of urgency” to buy and think that always means discounts, discounts, discounts. I’m going to share this episode with my peeps!

  6. It took me a long time to get out of the “give it all away for free” mindset. And the discounts!

    I also tried experimenting with discounts, pay-what-you-can and scholarship coaching and I found the oddest thing – people would sign up (for free or for $10) and then would almost immediately lose interest. There’s more to this story, but the bottom line is that it became very clear to me that they did not value something that cost so little!

    Let’s just say that I’m taking that into account as I re-brand my coaching!

  7. Natalie… you in particular are in a position to take the heaps of free stuff you have given out and turn it into a useful income stream that recurs every year. Most people who have posted here could probably do it too.

    How?

    Well, I have bought both your books, and would love more. I’m sure there must be hundreds, if not thousands, of others who would also like to buy another book from you. The free stuff you have already put out would make a great book – just a short page or two highlighting each of your tips in a crisp and clear way. Yes, it’s the same material you have already given away, but who would not love to have it all to hand in a tidy little volume? And it would make a great gift if you published just before Xmas and promoted it into the New Year.

    Since you already have the material, it need not take long, Just minutes would produce a page a day… five days a week … 30 weeks of the year… and you have a valuable and substantial book to sell. And you could produce a new volume each year.

    This has been proven to work and is already working for others, by the way.

  8. I’m so glad I just watched this while I was literally waiting for my printer to warm up to print a bunch of letters offering my complete service package to local businesses for free!!! I’ve built my website and started growing my audience but I need advertisers and sponsored content to make it run. Its a complete guide to all things kids in our region…events, directory & local expert interviews and articles. Im doing it all for free, but now that I’m up and running I need to make people see value in what I do. How do I do that???

  9. What I am facing right now is that I started out with prices that are way too low for me to be profitable. Obviously that’s something I want to change that soon, but without scaring away my current customers. Would love to hear your ideas on how to handle that!

  10. Natalie – Loved this vid. It was a real eye-opener for me. In my early days I was keen to practise, practise and practise some more so I offered lots for free. And because it was free there seemed to be no incentive to put their side of the deal in… Someone said to me, great things cost great amounts of money. If someone really values what you do, they’ll pay.

    My crunch point at the mo is doing everything myself – I’m not sure when comes the tipping point of being able to use your second point of advice, having a team. I’m toying with the idea of getting a VA but I get totally overwhelmed with Elance!!

    Thanks for the advice x

  11. Ooh, I loved this! I sometimes teach my clients to use (benign) Jedi mind tricks when networking (like the one in this video), but I hadn’t thought of training my actual clients like that!

    Thanks so much for sharing the story of going from doing things for free to charging, and having to shift things around that. Sometimes it’s easy to forget that people who are now wildly successful started off in the same place as those of us who are still relatively new! So that was really inspiring, thank you.

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