Several years ago, as I was driving along a highway in the Czech Republic, a David Guetta song playing on the radio (“The World is Mine”) along with an enormous sign proclaiming “The World is Yours” gave me an epiphany: in a total “aha” moment, I made an important decision about my career path and the seed for She Takes on the World was planted.
I love the name of my business and from what I hear, you do, too. But what happens when the universe doesn’t give you such an obvious sign? What if you question the name of your business? Or worse, your customers don’t seem to get the connection or even get your name right? It might be time for a change.
In this week’s episode of She Takes on the World TV, Carol Leaman, CEO of Axonify and an unstoppable force of nature in business, talks about the importance of a name and when it’s okay to change it. Listen in on this exclusive interview, right here:
So, to recap my chat with Carol, here are five key takeaways to consider when you’re trying to decide if you should change your business or product name:
- Ask yourself, does my company name resonate with my customers, and do people feel engaged with the name?
- When your name becomes a topic of conversation that isn’t good, you have to seriously consider a name change so your business can reach its fullest potential.
- Be cautious when including a number in your company’s name because people forget numbers.
- If your name isn’t working or resonating with customers, change it as early on in your business as possible.
- Ask for the opinion of others when deciding on a new name and test it on your customers before making a final decision.
Now, I want to hear from YOU: Have you ever had to change the name of your business or a product? How did you make that decision, and what tips do you have to share with our readers based on YOUR experience? Let us know in the comments below!