As entrepreneurs, who are working on projects in our spare time, it often feels like we’re treading water. We are working towards our goals, but it seems like things are not happening fast enough. It’s important to feel a sense of accomplishment throughout the process. My solution: To Do Lists and Done Lists. The value […]
Tools & Resources
Do sweat the small stuff if you are fronting your own online videos – its your face out there representing your personal/business brand. Which is why making a great first impression is crucial (when it comes to a google search).
There we are. We launched a product. But didn’t get the response we expected. We reached out to someone to work together. But they said no. We thought we would attract clients by the millions. But we didn’t. And then we … 1) Only see all the things that went wrong. We are mad at […]
Studies show that in situations where trust is important to us (which is exactly the case if someone is trying to sell us something on video), we pay closer attention to a person’s smile. We then decide whether or not we can trust that person.
You know what? This moment of starting something new is an ideal moment to spin wheels and … do nothing. What will they think? Will they like what I write? I need to find the perfect topic that will blow everyone away. Or they’ll think I’m boring and that I’ve got nothing of value to […]
The office space I rented a few years ago was quite lovely, with the exception of our neighbor always leaving boxes of paperwork in the hallway. It was a real pet peeve of mine that someone had the audacity to leave their crap in the hallway when other people had clients coming in. One day […]
Guess what? Today is our birthday! She Takes on the World Inc. is one year old today, as a corporation that is. A year ago I was I was sitting in my lawyer’s office saying, “Is this the right decision?!” I can look back and see that it was just the fear talking, and that […]
Presenting on Video requires a completely different skill set from stage presenting. This is a fact few people are aware of. Being able to speak to a live audience does not necessarily mean you will come across well on-screen.
We all know that content is King when it comes to online marketing. As such, I wasn’t surprised when Econsultancy’s recent Content Marketing Survey reported that 90 percent of digital marketing professionals plan to ramp up their content development over the next 12 months. What I wasn’t expecting to see, however, is that less than […]
So, let me illustrate the picture of inspiration for you. It is a Wednesday, 9:30 p.m. the room is 110 degrees with 40% humidity. The heat and intensity is overwhelming. The person next to me has already given up and the person in front of me is losing intensity as we continue down this grueling […]
“Ask and ye shall receive.” Try it. Enough with the vacillating. Extinguish the proverbial second guess. You deserve what you want, so speak up! Few people are mind readers. We can’t expect others to just “know.” When you cease to express your needs, wants, and desires, you suspend the right to be disappointed when you don’t get what you […]
At a recent workshop I facilitated, a participant shared that she didn’t understand the big ‘hype’ about having a website. Though she had one; she hadn’t attained any customers from it. I explained that having a website is a good first step, but not enough to gain clients. If you are not engaging your visitors, […]
Presenting on video requires the presenter to “pull people in” (screen presence) whereas stage presenting requires the presenter to “push out to the audience.” There lies the problem for many Stage presenters.
Pinterest /Pin-ter-est noun (place/thing), verb (in the form of repinning) 1. NY Times definition: a pinboard for online photos. You ‘pin’ photos onto a virtual corkboard based on your interests. 2. To pin a series of photos on various pinboards created by you exclusively. I decided to start repinning blueberry pie and oatmeal cookie pictures onto my […]
The New Year offers a clean slate and a time to reflect on the changes you want or need in order to enhance your business. Take some time to look at your successes and failures over the past year. What went right and what went wrong? Have you considered what changes you want to implement […]
Locally and globally, we continue to see that the nature of jobs is profoundly changing, and what we do in order to earn our incomes, and how we do it, will never be the same. In the evolving world of work, everything is in motion. Technology is radically changing the nature of work — e.g., artificial […]
If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales. In fact, according to Online Video Marketing Statistics, adding video to small business profiles: Increases number of business profile views […]
In a digitized professional world, vital communication often takes place via e-mail and social media. The effect of said technology on the written word has been paradoxical: the internet has at once elevated the importance of written communication while loosening our writing standards. When it comes to business writing, fluid prose and grammar are nonetheless […]
Given the current economic climate, flexible and “alternative” staffing arrangements have – in many cases – proliferated. Rather than looking for full-time, permanent employment, many people are looking instead at multiple temporary jobs. These jobs have acquired new currency in this recession, especially among white-collar job seekers, as they cast about for work of any […]
Whether you are being interviewed on TV, or presenting on video camera, your aim is to create a positive experience for your viewers, and put them at ease. This means reducing anything that could create a visual barrier (consciously or subconsciously) between you and your audience.
You’re here to make a difference, work hard and get fantastic results, and alongside working well with others, you know to dress well too.
Debra Eckerling offers project management tips and task management solutions for the women entrepreneurs of She Takes on the World
Position yourself for success. Set realistic goals – you can overshoot a little, but not so much that there’s no way you can achieve them. Then, look at them regularly, so you stay on track.
Whenever you start a new project – or a new phase of your life – the first thing you need to do is decide where you are going … and then you can figure out how to get there. In order to get what you want, you have to know what you want. Visualization can help the process of setting or discovering your goals.
A great way to communicate important messages to your target audience is the tried and true “talking head” video – where you speak directly to a camera. Simple and versatile – you can be humorous or serious, informative or promotional – however…
Whether you own a brick-and-mortar store, an ecommerce company, or use the web to promote other services, your website speaks volumes about your business. A poorly designed website with cheap-looking clip art and confusing navigation can turn off potential customers, because it gives the impression that you don’t care enough to create a high-quality site.The right web designer can help you create a website that gets noticed for all the right reasons, so here are some tips to help you navigate the process.
I Need a Vacation! Is “I need a vacation” something you say often? When is the last time you actually took a break? From 2005 to 2008 I traveled to about 60 countries on 5 continents. I had a small business, felt freedom like never before, and I was happy and fulfilled most of the […]
Once you’ve cut up your credit cards and tucked away $1000 for your mini emergency fund, you’re ready to start your debt snowball! Many financial experts dub this method “The Debt Snowball” because in the same way that a snowball rolling down hills gets bigger and rolls faster, the money available to pay off your debt begins to accumulate as each debt is paid.
You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look good online – but if you want to stand out from the crowd you will need to purchase some basic pieces of equipment.
So, here’s my adventures to transformation™ challenge to you: Take the time to try this simply, yet amazing, brainstorming exercise. I’m betting that you’ll be surprised at how effective this simple exercise is!
Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name. Here are five easy ways to do just that:
When it comes to a nap or tending to the excel report the choice is an obvious one, but I’ve tried and been successful with five slump busters to stave off afternoon fatigue to share with my fellow ‘yawners’.