As entrepreneurs, who are working on projects in our spare time, it often feels like we’re treading water. We are working towards our goals, but it seems like things are not happening fast enough. It’s important to feel a sense of accomplishment throughout the process. My solution: To Do Lists and Done Lists. The value […]
Tools & Resources
Do sweat the small stuff if you are fronting your own online videos – its your face out there representing your personal/business brand. Which is why making a great first impression is crucial (when it comes to a google search).
There we are. We launched a product. But didn’t get the response we expected. We reached out to someone to work together. But they said no. We thought we would attract clients by the millions. But we didn’t. And then we … 1) Only see all the things that went wrong. We are mad at […]
Studies show that in situations where trust is important to us (which is exactly the case if someone is trying to sell us something on video), we pay closer attention to a person’s smile. We then decide whether or not we can trust that person.
You know what? This moment of starting something new is an ideal moment to spin wheels and … do nothing. What will they think? Will they like what I write? I need to find the perfect topic that will blow everyone away. Or they’ll think I’m boring and that I’ve got nothing of value to […]
The office space I rented a few years ago was quite lovely, with the exception of our neighbor always leaving boxes of paperwork in the hallway. It was a real pet peeve of mine that someone had the audacity to leave their crap in the hallway when other people had clients coming in. One day […]
Guess what? Today is our birthday! She Takes on the World Inc. is one year old today, as a corporation that is. A year ago I was I was sitting in my lawyer’s office saying, “Is this the right decision?!” I can look back and see that it was just the fear talking, and that […]
Presenting on Video requires a completely different skill set from stage presenting. This is a fact few people are aware of. Being able to speak to a live audience does not necessarily mean you will come across well on-screen.
We all know that content is King when it comes to online marketing. As such, I wasn’t surprised when Econsultancy’s recent Content Marketing Survey reported that 90 percent of digital marketing professionals plan to ramp up their content development over the next 12 months. What I wasn’t expecting to see, however, is that less […]
So, let me illustrate the picture of inspiration for you. It is a Wednesday, 9:30 p.m. the room is 110 degrees with 40% humidity. The heat and intensity is overwhelming. The person next to me has already given up and the person in front of me is losing intensity as we continue down this […]