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Tools & Resources

To Do Lists and Done Lists

As entrepreneurs, who are working on projects in our spare time, it often feels like we’re treading water. We are working towards our goals, but it seems like things are not happening fast enough. It’s important to feel a sense of accomplishment throughout the process. My solution: To Do Lists and Done Lists. The value […]

Important! Don’t Fake Your Smile on Video

Studies show that in situations where trust is important to us (which is exactly the case if someone is trying to sell us something on video), we pay closer attention to a person’s smile. We then decide whether or not we can trust that person.

Perfection Doesn’t Make You Better, It Just Spins Your Wheels

You know what? This moment of starting something new is an ideal moment to spin wheels and … do nothing. What will they think?  Will they like what I write? I need to find the perfect topic that will blow everyone away. Or they’ll think I’m boring and that I’ve got nothing of value to […]

A Behind-the-Scenes Look at the 10 Small Business Tools I Use

The office space I rented a few years ago was quite lovely, with the exception of our neighbor always leaving boxes of paperwork in the hallway. It was a real pet peeve of mine that someone had the audacity to leave their crap in the hallway when other people had clients coming in. One day […]

Want to Be A Productivity Queen? How To Be More Productive

Guess what? Today is our birthday! She Takes on the World Inc. is one year old today, as a corporation that is. A year ago I was I was sitting in my lawyer’s office saying, “Is this the right decision?!” I can look back and see that it was just the fear talking, and that […]

Make the Most of Your Content With a Content Strategy

We all know that content is King when it comes to online marketing. As such, I wasn’t surprised when Econsultancy’s recent Content Marketing Survey reported that 90 percent of digital marketing professionals plan to ramp up their content development over the next 12 months. What I wasn’t expecting to see, however, is that less than […]

If You Want Something, Ask

“Ask and ye shall receive.” Try it. Enough with the vacillating. Extinguish the proverbial second guess. You deserve what you want, so speak up! Few people are mind readers.  We can’t expect others to just “know.” When you cease to express your needs, wants, and desires, you suspend the right to be disappointed when you don’t get what you […]

How to Steer Free Traffic to your Website

At a recent workshop I facilitated, a participant shared that she didn’t understand the big ‘hype’ about having a website.  Though she had one; she hadn’t attained any customers from it.  I explained that having a website is a good first step, but not enough to gain clients. If you are not engaging your visitors, […]

Video Presenting vs. Stage Presenting

Presenting on video requires the presenter to “pull people in” (screen presence) whereas stage presenting requires the presenter to “push out to the audience.” There lies the problem for many Stage presenters.

3 Reasons Why You Should Be Pinning On Pinterest

Pinterest /Pin-ter-est noun (place/thing), verb (in the form of repinning) 1. NY Times definition: a pinboard for online photos. You ‘pin’ photos onto a virtual corkboard based on your interests. 2. To pin a series of photos on various pinboards created by you exclusively. I decided to start repinning blueberry pie and oatmeal cookie pictures onto my […]

The Nature of Work in 2020

Locally and globally, we continue to see that the nature of jobs is profoundly changing, and what we do in order to earn our incomes, and how we do it, will never be the same. In the evolving world of work, everything is in motion. Technology is radically changing the nature of work — e.g., artificial […]

Video Marketing: 3 Inexpensive Ways to Create a Presence

If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales.  In fact, according to Online Video Marketing Statistics, adding video to small business profiles: Increases number of business profile views […]

Tips From a Journalist: How to Improve Your Written Web Presence

In a digitized professional world, vital communication often takes place via e-mail and social media. The effect of said technology on the written word has been paradoxical: the internet has at once elevated the importance of written communication while loosening our writing standards. When it comes to business writing, fluid prose and grammar are nonetheless […]

Run Your Small Business From Anywhere: 3 Sites That Connect You to Co-Working Spaces

Given the current economic climate, flexible and “alternative” staffing arrangements have – in many cases – proliferated. Rather than looking for full-time, permanent employment, many people are looking instead at multiple temporary jobs. These jobs have acquired new currency in this recession, especially among white-collar job seekers, as they cast about for work of any […]

Body Language Mistakes to Avoid in Your Video Presentations

Whether you are being interviewed on TV, or presenting on video camera, your aim is to create a positive experience for your viewers, and put them at ease. This means reducing anything that could create a visual barrier (consciously or subconsciously) between you and your audience.

Visualization: The First Step on the Road to Success

Whenever you start a new project – or a new phase of your life – the first thing you need to do is decide where you are going … and then you can figure out how to get there. In order to get what you want, you have to know what you want. Visualization can help the process of setting or discovering your goals.

How to Choose Your Online Video Background

A great way to communicate important messages to your target audience is the tried and true “talking head” video – where you speak directly to a camera. Simple and versatile – you can be humorous or serious, informative or promotional – however…

How to Hire the Right Web Designer for You

Whether you own a brick-and-mortar store, an ecommerce company, or use the web to promote other services, your website speaks volumes about your business. A poorly designed website with cheap-looking clip art and confusing navigation can turn off potential customers, because it gives the impression that you don’t care enough to create a high-quality site.The right web designer can help you create a website that gets noticed for all the right reasons, so here are some tips to help you navigate the process.

My Journey Out of Debt, Step #4: Debt Snowball

Once you’ve cut up your credit cards and tucked away $1000 for your mini emergency fund, you’re ready to start your debt snowball! Many financial experts dub this method “The Debt Snowball” because in the same way that a snowball rolling down hills gets bigger and rolls faster, the money available to pay off your debt begins to accumulate as each debt is paid.

5 Easy Ways to Build Your Digital Reputation

Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name. Here are five easy ways to do just that:

How to Survive the Afternoon Crash

When it comes to a nap or tending to the excel report the choice is an obvious one, but I’ve tried and been successful with five slump busters to stave off afternoon fatigue to share with my fellow ‘yawners’.