Archives: Tools & Resources

  At a recent workshop I facilitated, a participant shared that she didn’t understand the big ‘hype’ about having a website.  Though she had one; she hadn’t attained any customers from it.  I explained that having a website is a good first step, but not enough to gain clients. If you are not engaging your [...]

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Presenting on video requires the presenter to “pull people in” (screen presence) whereas stage presenting requires the presenter to “push out to the audience.” There lies the problem for many Stage presenters.

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Pinterest /Pin-ter-est noun (place/thing), verb (in the form of repinning) 1. NY Times definition: a pinboard for online photos. You ‘pin’ photos onto a virtual corkboard based on your interests. 2. To pin a series of photos on various pinboards created by you exclusively. I decided to start repinning blueberry pie and oatmeal cookie pictures onto my [...]

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The New Year offers a clean slate and a time to reflect on the changes you want or need in order to enhance your business. Take some time to look at your successes and failures over the past year.  What went right and what went wrong? Have you considered what changes you want to implement [...]

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The Nature of Work in 2020

By Erica Orange

Locally and globally, we continue to see that the nature of jobs is profoundly changing, and what we do in order to earn our incomes, and how we do it, will never be the same. In the evolving world of work, everything is in motion. Technology is radically changing the nature of work — e.g., artificial [...]

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If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales.  In fact, according to Online Video Marketing Statistics, adding video to small business profiles: Increases number of business profile views [...]

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In a digitized professional world, vital communication often takes place via e-mail and social media. The effect of said technology on the written word has been paradoxical: the internet has at once elevated the importance of written communication while loosening our writing standards. When it comes to business writing, fluid prose and grammar are nonetheless [...]

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Given the current economic climate, flexible and “alternative” staffing arrangements have – in many cases – proliferated. Rather than looking for full-time, permanent employment, many people are looking instead at multiple temporary jobs. These jobs have acquired new currency in this recession, especially among white-collar job seekers, as they cast about for work of any [...]

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