By Bianca Te Rito
Imagine an archery target with a bull’s-eye in the center. Think of your target audience as being the center of your marketing bull’s-eye. They are who you picture in your mind when you design your product or service, or create your online personal brand.
Remember the rule for marketing success – “Delight the few to attract the many”.
By Natalie MacNeil
Is your personal brand trying to be all things to all people? -Who is Your Target Audience by @biancaterito http://tinyurl.com/2ezvjf9
By Bianca Te Rito
It is a big mistake in online personal branding (or any branding for that matter) to try to be all things to all people. If you try to please everyone, you end up pleasing no one. Your mantra for branding success should be, “Delight the few to attract the many”.
By Bianca Te Rito
Image courtesy of Shutterstock As I mentioned in my last article “Think about your future” – the more vivid and compelling you can paint your vision of your ideal future – the greater your chances of achieving it. Before creating your online personal brand, it is well worth investing time to build your vision first. [...]
By Bianca Te Rito
If you want to develop a personal brand that presents “you” to the world in the most effective way possible – I recommend following a proven, structured process.
By Bianca Te Rito
What’s your personal brand strategy? Social Media platforms like LinkedIn, Facebook, and Twitter are just tactical “vehicles” through which you can communicate your brand strategy (whether it is your personal brand or your company brand)…
By Kristin Marquet
Competition is intense. Regardless of the product or service a person or organization is trying to sell, similar products or services are available. To become the first choice in this cluttered marketplace, branding online and offline is a must. Building a strong brand is one of the most important things a person or organization can [...]
By Natalie MacNeil
Whether you run a business, are a freelancer, or just building a reputable name for yourself, you have to carefully and consistently manage your personal brand. This list of don’ts was inspired by a series of situations I have encountered recently: Don’t be shy. I was teaching a business seminar and I was very surprised [...]
She Takes on the World:
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