Archives: Personal Branding

Women Who Wear Makeup Earn More Money… True or False? According to a new study women who wear makeup make more money. Why does a woman’s appearance mean a difference in her paycheck?

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You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look good online – but if you want to stand out from the crowd you will need to purchase some basic pieces of equipment.

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When it comes to your personal brand, first impressions mean everything. At events and when meeting new contacts and clients, part of that first impression is made when you are shaking hands. Kristen and I put together this handshake how-to after attending an event where we witnessed a lot of “handshake fails.” Hopefully this video [...]

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When I read the recent survey about marketing behaviors for micro businesses at Vistaprint, the statistic that jumped out at me was that 46% were actively using social media.

I’m not totally sure why, but I’ve been dragging my feet about getting into the conversation on Twitter. Perhaps I’ve gotten a bit too comfortable in my comfort zone?

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Image courtesy of Shutterstock Starting a blog to promote your business is a common practice and there are many benefits. I’ve seen many people start their blogs with enthusiasm only to let them fizzle out in 6 months or less. Here are some of the less glamorous realities of blogging that sometimes trip people up. [...]

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Why Should They Care?

By Bianca Te Rito

Many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!

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You Are The Company You Keep

By Kristen Durkin

It’s a theory that runs in friendship, business, teams and partnerships: YOU ARE THE COMPANY YOU KEEP!

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Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name. Here are five easy ways to do just that:

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