Archives: Personal Branding

Women in the U.S., Britain and elsewhere around the world tend to resist the idea that their physical appearance should matter to their professional advancement. In our age of meritocracy and equality, women who accentuate their looks are thought to be superficial. With feminists also expressing disdain for female sex appeal, the unavoidable result is [...]

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Over the last few years more of the general population have become increasingly aware of the importance of personal branding and creating a strong personal brand. Reality TV shows have become popular on mainstream Television and we have seen people seemingly rise from being virtually unknown to household names. Personal branding isn’t a new concept; [...]

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  Image courtesy of Shutterstock My husband and I have decided to home-school our daughter.  We aren’t at the stage where we’re deciding which method to use or which online curriculum is best.  You see, our daughter is 3, far from kindergarten. But I decided to prepare her for what’s ahead by creating my own preschool homeschool [...]

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Know Your Angles. When filming your online videos, it is important for you to know the effect of using different camera angles, so you can choose to use them in appropriate ways.

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Whether you are being interviewed on TV, or presenting on video camera, your aim is to create a positive experience for your viewers, and put them at ease. This means reducing anything that could create a visual barrier (consciously or subconsciously) between you and your audience.

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Use effective presentation skills to keep your message squarely in the spotlight.

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A great way to communicate important messages to your target audience is the tried and true “talking head” video – where you speak directly to a camera. Simple and versatile – you can be humorous or serious, informative or promotional – however…

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How you “frame” yourself on camera – has a powerful subconscious impact on your audience, so it is worth knowing some of the basics.

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