Pop the kombucha! It finally happened: the new She Takes on The World rebrand has officially arrived! The virtual red ribbon has been cut, and we’re so excited to welcome you with new free gifts, reimagined offerings like 1-on-1 packages with me, and much more. Get all the gorgeous details in this little welcome video: […]
Build the brand called YOU!
Want Social Media Success? Start with optimizing your Social Media Profiles. Don’t just fill in the first thing that comes to mind, or better yet skip an entire section because you are either in a hurry or don’t see it as important. It is important to the reader and to your success. Facebook Profile Make […]
Presenting on Video requires a completely different skill set from stage presenting. This is a fact few people are aware of. Being able to speak to a live audience does not necessarily mean you will come across well on-screen.
Filming your online videos, you want to reduce anything that could create audio or visual barriers (consciously or subconsciously) with your viewer.
Our brand is our reputation, which is built upon our stories and expertise, and our willingness to share our knowledge. In today’s socially connected world our reputations have become global, making our brand more important than ever. Here are 6 ways you can share your valuable knowledge with others and become known as an expert […]
The day has come when a person can no longer think of a piece of fried chicken in the same way ever again. Looking at you, Chick-fil-A. In a perfect world where we all took away lessons from political uproar, every CEO would take away a thing or two from this chicken debacle. The debate […]
How many times do you ask someone how they’re doing and they say, “I’m so busy,” or how many times do you give that answer to people who ask YOU how you are? I’ve been hearing this way too much lately so I wanted to talk about it. I was also inspired by Danielle LaPorte’s […]
At a recent workshop I facilitated, a participant shared that she didn’t understand the big ‘hype’ about having a website. Though she had one; she hadn’t attained any customers from it. I explained that having a website is a good first step, but not enough to gain clients. If you are not engaging your visitors, […]
Ready to start building a solid web presence through blogging? Being a contributing writer to well-renowned blogging websites has a series of benefits that give back to you, your business, and to the audience reading making it a triple threat (and a necessary one at that!) to have tied to your name. You Gain Credibility […]
As we wrestle with life’s challenges, gain new awareness, and learn more about ourselves, words can take on new, deeper meanings. Words like forgiveness, love, boundaries, and joy, become attached to personal experiences that make them rich and meaningful. Mary Cox Garner, author of The Hidden Souls of Words: Keys to Transformation Through the Power […]
When we are concentrating on a challenging task (like delivering a video presentation), it is easy for our eyes to become fixed and steely, or ‘glazed over’ with a blank stare. This tendency is exacerbated when we try to keep our eyes focused on the camera lens.
Pinterest /Pin-ter-est noun (place/thing), verb (in the form of repinning) 1. NY Times definition: a pinboard for online photos. You ‘pin’ photos onto a virtual corkboard based on your interests. 2. To pin a series of photos on various pinboards created by you exclusively. I decided to start repinning blueberry pie and oatmeal cookie pictures onto my […]
“Women are taking over the workforce. Soon they’ll just start getting rid of the men,” says a character on ABC’s new sitcom, “Work It.” Obviously the writers and powers that be at ABC failed to check the facts before creating a comedy based on the mythological “mancession” that simply does not exist. A recent national […]
It’s my biiiiirthdaaaay! To celebrate I’m sharing a small shift I made last year on my birthday that changed everything and rocked my life over the past year. This small thing cleared the path for my best year yet and I’m ready for even bigger things this year. To find out what it is, watch […]
If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales. In fact, according to Online Video Marketing Statistics, adding video to small business profiles: Increases number of business profile views […]
Our eyes communicate our feelings – including comfort and discomfort. Few things project our emotions as well or as rapidly as the eyes. Humans have relied on looking into someone’s eyes for thousands of years to get an understanding of how the other person is feeling and whether or not they are telling us the truth.
My company has had a lot of ‘free’ on the brain as of late. We’ve always been a fan of giveaways and have administered quite a few throughout the years, usually all resulting in great success. It’s around that time again for us so I find myself looking to one of my biggest television idols […]
Women in the U.S., Britain and elsewhere around the world tend to resist the idea that their physical appearance should matter to their professional advancement. In our age of meritocracy and equality, women who accentuate their looks are thought to be superficial. With feminists also expressing disdain for female sex appeal, the unavoidable result is […]
Over the last few years more of the general population have become increasingly aware of the importance of personal branding and creating a strong personal brand. Reality TV shows have become popular on mainstream Television and we have seen people seemingly rise from being virtually unknown to household names. Personal branding isn’t a new concept; […]
Image courtesy of Shutterstock My husband and I have decided to home-school our daughter. We aren’t at the stage where we’re deciding which method to use or which online curriculum is best. You see, our daughter is 3, far from kindergarten. But I decided to prepare her for what’s ahead by creating my own preschool homeschool […]
Know Your Angles. When filming your online videos, it is important for you to know the effect of using different camera angles, so you can choose to use them in appropriate ways.
Whether you are being interviewed on TV, or presenting on video camera, your aim is to create a positive experience for your viewers, and put them at ease. This means reducing anything that could create a visual barrier (consciously or subconsciously) between you and your audience.
Use effective presentation skills to keep your message squarely in the spotlight.
A great way to communicate important messages to your target audience is the tried and true “talking head” video – where you speak directly to a camera. Simple and versatile – you can be humorous or serious, informative or promotional – however…
How you “frame” yourself on camera – has a powerful subconscious impact on your audience, so it is worth knowing some of the basics.
Women Who Wear Makeup Earn More Money… True or False? According to a new study women who wear makeup make more money. Why does a woman’s appearance mean a difference in her paycheck?
You don’t need to be a Spielberg, nor do you need to spend a fortune on the latest high tech equipment to look good online – but if you want to stand out from the crowd you will need to purchase some basic pieces of equipment.
When it comes to your personal brand, first impressions mean everything. At events and when meeting new contacts and clients, part of that first impression is made when you are shaking hands. Kristen and I put together this handshake how-to after attending an event where we witnessed a lot of “handshake fails.” Hopefully this video […]
When I read the recent survey about marketing behaviors for micro businesses at Vistaprint, the statistic that jumped out at me was that 46% were actively using social media.
I’m not totally sure why, but I’ve been dragging my feet about getting into the conversation on Twitter. Perhaps I’ve gotten a bit too comfortable in my comfort zone?
Many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!
It’s a theory that runs in friendship, business, teams and partnerships: YOU ARE THE COMPANY YOU KEEP!
Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name. Here are five easy ways to do just that: