Build the brand called YOU!

Personal Branding

Our Brand New She Takes on the World Website is Here!

Pop the kombucha! It finally happened: the new She Takes on The World rebrand has officially arrived! The virtual red ribbon has been cut, and we’re so excited to welcome you with new free gifts, reimagined offerings like 1-on-1 packages with me, and much more. Get all the gorgeous details in this little welcome video: […]

How to Leverage Social Media Profiles to Stand Out and Achieve Success

Want Social Media Success? Start with optimizing your Social Media Profiles. Don’t just fill in the first thing that comes to mind, or better yet skip an entire section because you are either in a hurry or don’t see it as important.  It is important to the reader and to your success. Facebook Profile Make […]

How To Become Known as an Expert

Our brand is our reputation, which is built upon our stories and expertise, and our willingness to share our knowledge. In today’s socially connected world our reputations have become global, making our brand more important than ever. Here are 6 ways you can share your valuable knowledge with others and become known as an expert […]

Chick-fil-A’s Branding No-No

The day has come when a person can no longer think of a piece of fried chicken in the same way ever again. Looking at you, Chick-fil-A. In a perfect world where we all took away lessons from political uproar, every CEO would take away a thing or two from this chicken debacle. The debate […]

How to Steer Free Traffic to your Website

At a recent workshop I facilitated, a participant shared that she didn’t understand the big ‘hype’ about having a website.  Though she had one; she hadn’t attained any customers from it.  I explained that having a website is a good first step, but not enough to gain clients. If you are not engaging your visitors, […]

The Benefits of Becoming a Blog Contributor

Ready to start building a solid web presence through blogging? Being a contributing writer to well-renowned blogging websites has a series of benefits that give back to you, your business, and to the audience reading making it a triple threat (and a necessary one at that!) to have tied to your name. You Gain Credibility […]

5 Empowering Words for Women

As we wrestle with life’s challenges, gain new awareness, and learn more about ourselves, words can take on new, deeper meanings.  Words like forgiveness, love, boundaries, and joy, become attached to personal experiences that make them rich and meaningful. Mary Cox Garner, author of The Hidden Souls of Words:  Keys to Transformation Through the Power […]

5 Ways to Powerfully Connect With the Video Camera

When we are concentrating on a challenging task (like delivering a video presentation), it is easy for our eyes to become fixed and steely, or ‘glazed over’ with a blank stare. This tendency is exacerbated when we try to keep our eyes focused on the camera lens.

3 Reasons Why You Should Be Pinning On Pinterest

Pinterest /Pin-ter-est noun (place/thing), verb (in the form of repinning) 1. NY Times definition: a pinboard for online photos. You ‘pin’ photos onto a virtual corkboard based on your interests. 2. To pin a series of photos on various pinboards created by you exclusively. I decided to start repinning blueberry pie and oatmeal cookie pictures onto my […]

ABC’s “Work It” and the Myth of the “Mancession”

“Women are taking over the workforce. Soon they’ll just start getting rid of the men,” says a character on ABC’s new sitcom, “Work It.” Obviously the writers and powers that be at ABC failed to check the facts before creating a comedy based on the mythological “mancession” that simply does not exist. A recent national […]

Video Marketing: 3 Inexpensive Ways to Create a Presence

If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales.  In fact, according to Online Video Marketing Statistics, adding video to small business profiles: Increases number of business profile views […]

Eye Contact Pitfalls to Avoid in Your Business Videos

Our eyes communicate our feelings – including comfort and discomfort. Few things project our emotions as well or as rapidly as the eyes. Humans have relied on looking into someone’s eyes for thousands of years to get an understanding of how the other person is feeling and whether or not they are telling us the truth.

Oprah: The Giveaway Master

My company has had a lot of ‘free’ on the brain as of late.  We’ve always been a fan of giveaways and have administered quite a few throughout the years, usually all resulting in great success. It’s around that time again for us so I find myself looking to one of my biggest television idols […]

Erotic Capital: Is this the New Untapped Power for Women?

Women in the U.S., Britain and elsewhere around the world tend to resist the idea that their physical appearance should matter to their professional advancement. In our age of meritocracy and equality, women who accentuate their looks are thought to be superficial. With feminists also expressing disdain for female sex appeal, the unavoidable result is […]

The Importance of Branding: Why You Should Build a Personal Brand

Over the last few years more of the general population have become increasingly aware of the importance of personal branding and creating a strong personal brand. Reality TV shows have become popular on mainstream Television and we have seen people seemingly rise from being virtually unknown to household names. Personal branding isn’t a new concept; […]

Tailoring Yourself To Fit Your Customers’ Needs

  Image courtesy of Shutterstock My husband and I have decided to home-school our daughter.  We aren’t at the stage where we’re deciding which method to use or which online curriculum is best.  You see, our daughter is 3, far from kindergarten. But I decided to prepare her for what’s ahead by creating my own preschool homeschool […]

Body Language Mistakes to Avoid in Your Video Presentations

Whether you are being interviewed on TV, or presenting on video camera, your aim is to create a positive experience for your viewers, and put them at ease. This means reducing anything that could create a visual barrier (consciously or subconsciously) between you and your audience.

How to Choose Your Online Video Background

A great way to communicate important messages to your target audience is the tried and true “talking head” video – where you speak directly to a camera. Simple and versatile – you can be humorous or serious, informative or promotional – however…

The Art of Shaking Hands: A Handshake How-To

When it comes to your personal brand, first impressions mean everything. At events and when meeting new contacts and clients, part of that first impression is made when you are shaking hands. Kristen and I put together this handshake how-to after attending an event where we witnessed a lot of “handshake fails.” Hopefully this video […]

My Own Adventures to Transformation™ with Twitter

When I read the recent survey about marketing behaviors for micro businesses at Vistaprint, the statistic that jumped out at me was that 46% were actively using social media.

I’m not totally sure why, but I’ve been dragging my feet about getting into the conversation on Twitter. Perhaps I’ve gotten a bit too comfortable in my comfort zone?

Why Should They Care?

Many people are too cautious when it comes to presenting their personal brand. If you use bland, generic words and statements to describe who you are and what you do – you will not cut through the clutter!

5 Easy Ways to Build Your Digital Reputation

Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name. Here are five easy ways to do just that: