Archives: Personal Branding

Want Social Media Success? Start with optimizing your Social Media Profiles. Don’t just fill in the first thing that comes to mind, or better yet skip an entire section because you are either in a hurry or don’t see it as important.  It is important to the reader and to your success. Facebook Profile Make [...]

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Presenting on Video requires a completely different skill set from stage presenting. This is a fact few people are aware of. Being able to speak to a live audience does not necessarily mean you will come across well on-screen.

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Filming your online videos, you want to reduce anything that could create audio or visual barriers (consciously or subconsciously) with your viewer.

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Our brand is our reputation, which is built upon our stories and expertise, and our willingness to share our knowledge. In today’s socially connected world our reputations have become global, making our brand more important than ever. Here are 6 ways you can share your valuable knowledge with others and become known as an expert [...]

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Chick-fil-A’s Branding No-No

By Deborah Sweeney

The day has come when a person can no longer think of a piece of fried chicken in the same way ever again. Looking at you, Chick-fil-A. In a perfect world where we all took away lessons from political uproar, every CEO would take away a thing or two from this chicken debacle. The debate [...]

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How many times do you ask someone how they’re doing and they say, “I’m so busy,” or how many times do you give that answer to people who ask YOU how you are? I’ve been hearing this way too much lately so I wanted to talk about it. I was also inspired by Danielle LaPorte’s [...]

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  At a recent workshop I facilitated, a participant shared that she didn’t understand the big ‘hype’ about having a website.  Though she had one; she hadn’t attained any customers from it.  I explained that having a website is a good first step, but not enough to gain clients. If you are not engaging your [...]

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Ready to start building a solid web presence through blogging? Being a contributing writer to well-renowned blogging websites has a series of benefits that give back to you, your business, and to the audience reading making it a triple threat (and a necessary one at that!) to have tied to your name. You Gain Credibility [...]

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