Archives: Marketing & Creating Buzz

“Good plans shape good decisions. That’s why good planning helps to make elusive dreams come true.” Lester R. Bittel Recently, I offered a marketing plan review as a door prize for a local business group. When I approached the winner to exchange information, she whispered that she didn’t have a written one; she had it [...]

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Facebook is approaching 1 billion users. A BILLION. No matter what niche you’re in, you can likely reach your audience on Facebook and as a business owner you probably already have a Facebook fan page. If you don’t you should set one up and if you do, make sure you come say hi to us [...]

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Your online presence is the backbone of your business in the online world, and it’s important that it be irresistible, both to you and to your perfect clients. It needs to be a true reflection of who you are and a strong platform for you to share your big message and help the people you [...]

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  At a recent workshop I facilitated, a participant shared that she didn’t understand the big ‘hype’ about having a website.  Though she had one; she hadn’t attained any customers from it.  I explained that having a website is a good first step, but not enough to gain clients. If you are not engaging your [...]

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Ready to start building a solid web presence through blogging? Being a contributing writer to well-renowned blogging websites has a series of benefits that give back to you, your business, and to the audience reading making it a triple threat (and a necessary one at that!) to have tied to your name. You Gain Credibility [...]

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Assume You’ll be Researched

By Deborah Sweeney

Here at MyCorporation we have recently been playing the hiring game. Having been the CEO for more than a few years now, I find it interesting to observe how the art of hiring a new employee has changed over the years. Hiring someone used to mean a couple interviews, some discussion among team members, and [...]

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An article with Forbes I read recently proclaimed 10 ways to get more done at work, written by an anonymous Forbes staffer that I’m going to assume was a baby boomer because the tips given were old-school workplace protocol based. They included shutting off the Twitter account, checking your email only a couple times a day, and eliminating [...]

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When brewing company MillerCoors realized it was struggling to retain female salespeople, the company turned to social tools to turn this trend around. Executives at the country’s second-largest brewing company wanted to make far-flung female sales reps feel less isolated and more of a cohesive team. But how could they do this when their workers [...]

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