You’ve got a brilliant idea for your next blog post. Your audience is going to LOVE it. You spend a few hours cranking out the content to get it just right. You cover all the bases — simple, actionable tips, helpful stories to make it stick, and a couple of subtle-yet-witty jokes to keep it […]
Marketing & Creating Buzz
Do sweat the small stuff if you are fronting your own online videos – its your face out there representing your personal/business brand. Which is why making a great first impression is crucial (when it comes to a google search).
Since my book launch I’ve had a lot of people come up to me at events or send me emails asking, “How do I write a book?!” So I decided to create this guide to writing a book. It’s no surprise that writing a book is one of the most popular bucket list items, even […]
In business, marketing is the key to survival. Marketing takes a lot of planning, organizational skills, budget measures and timing. Proper planning and accountability measures will enable you to position your business for success. To ensure maximum ROI (Return on Investment) of your marketing plan, these are 6 tips for a successful business: 1. Update […]
When it comes to your marketing and messaging, are you giving your customers and prospects warm, fuzzy feelings? Are you telling your unique story and articulating your value proposition? I was at an art auction recently and the auctioneer reminded me of a very important marketing technique that we all need to master as entrepreneurs. […]
Most small business owners know that working with a public relations firm can be an effective way to raise awareness for their business. Retaining a public relations firm can be more valuable and cost-effective than advertising. When a third party like a media outlet endorses your business, it can build credibility, as potential customers are […]
Figuring out your niche is one of the toughest things when you’re starting a business, but it’s also one of the most important things to figure out before you launch a product or service. Your niche market can make you or break you as an entrepreneur. How do you find your niche? It starts with […]
We all know it’s certainly possible to hire someone to help you with your SEO efforts even if they don’t live right next door, but that doesn’t necessarily mean it’s the best idea. More and more SEO agencies are beginning to persuade companies that the Internet is an industry where you can work far apart. […]
If you are a small business and have not yet established an online presence —it’s amazing how many small businesses still don’t have a good website! –then you are missing out on a great opportunity to generate more revenue and profit for your company. As of early 2012, reports have shown that there were 2.4 […]
This year I’ve been able to attract some incredible press opportunities for She Takes on the World, from being on the cover of two magazines to over 100 features online to being in the pages of People Magazine’s StyleWatch. Every business needs to continually get press to keep growing, and that’s what I want to […]
As we wrap up 2012 and start to plan for the New Year I wanted to review the things I got right and the things I didn’t. In the past few years, there have been so many changes in the book industry, and in technology, that sometimes my only guide has been my intuition. Fortunately, […]
Presenting on Video requires a completely different skill set from stage presenting. This is a fact few people are aware of. Being able to speak to a live audience does not necessarily mean you will come across well on-screen.
We all know that content is King when it comes to online marketing. As such, I wasn’t surprised when Econsultancy’s recent Content Marketing Survey reported that 90 percent of digital marketing professionals plan to ramp up their content development over the next 12 months. What I wasn’t expecting to see, however, is that less than […]
Imagine if you opened your inbox, and saw only one email. Imagine if you only got a new one when you answered the current one. Without knowing how many emails you have in total you would take the time and respond with great care. Now imagine you open your inbox and get 200 emails (like […]
If you are like most women in business, you are looking for new strategies to stimulate growth. Whether solutions to better communicate or how to best manage employees, here are 5 Proven Strategies to Accelerate Business Growth: Expand thru Alliance Partnership An extremely effective strategy for expanding your business is by forming an alliance with […]
You have a blog for your business that’s strengthened customer relationships and added some traffic to your site- wonderful! Things are always easy in the beginning; you have so many ideas to get on that blog and helpful tips to dish out, while always relating back to what it is your business does. But then […]
The day has come when a person can no longer think of a piece of fried chicken in the same way ever again. Looking at you, Chick-fil-A. In a perfect world where we all took away lessons from political uproar, every CEO would take away a thing or two from this chicken debacle. The debate […]
“Good plans shape good decisions. That’s why good planning helps to make elusive dreams come true.” Lester R. Bittel Recently, I offered a marketing plan review as a door prize for a local business group. When I approached the winner to exchange information, she whispered that she didn’t have a written one; she had it […]
Facebook is approaching 1 billion users. A BILLION. No matter what niche you’re in, you can likely reach your audience on Facebook and as a business owner you probably already have a Facebook fan page. If you don’t you should set one up and if you do, make sure you come say hi to us […]
Your online presence is the backbone of your business in the online world, and it’s important that it be irresistible, both to you and to your perfect clients. It needs to be a true reflection of who you are and a strong platform for you to share your big message and help the people you […]
At a recent workshop I facilitated, a participant shared that she didn’t understand the big ‘hype’ about having a website. Though she had one; she hadn’t attained any customers from it. I explained that having a website is a good first step, but not enough to gain clients. If you are not engaging your visitors, […]
Ready to start building a solid web presence through blogging? Being a contributing writer to well-renowned blogging websites has a series of benefits that give back to you, your business, and to the audience reading making it a triple threat (and a necessary one at that!) to have tied to your name. You Gain Credibility […]
Here at MyCorporation we have recently been playing the hiring game. Having been the CEO for more than a few years now, I find it interesting to observe how the art of hiring a new employee has changed over the years. Hiring someone used to mean a couple interviews, some discussion among team members, and […]
An article with Forbes I read recently proclaimed 10 ways to get more done at work, written by an anonymous Forbes staffer that I’m going to assume was a baby boomer because the tips given were old-school workplace protocol based. They included shutting off the Twitter account, checking your email only a couple times a day, and eliminating […]
Know Your Angles. When filming your online videos, it is important for you to know the effect of using different camera angles, so you can choose to use them in appropriate ways.
However, it is inexcusable for someone who fits your target customer profile to say “No” to you and walk/click on by, because they don’t understand what your personal brand stands for, when you are in fact the perfect solution for their needs.
I’ve already covered how to Ping out tweets or FB status updates simultaneously and how to keep track of your LinkedIn network connections with a CRM. So, this article is for the business women who STILL resist my rants to tweet.