Marketing & Creating Buzz

How to Write a Great Headline in Under 10 Minutes

You’ve got a brilliant idea for your next blog post. Your audience is going to LOVE it. You spend a few hours cranking out the content to get it just right. You cover all the bases — simple, actionable tips, helpful stories to make it stick, and a couple of subtle-yet-witty jokes to keep it […]

How to Write a Book

“How Do I Write a Book?” My Step-By-Step Guide

Since my book launch I’ve had a lot of people come up to me at events or send me emails asking, “How do I write a book?!” So I decided to create this guide to writing a book. It’s no surprise that writing a book is one of the most popular bucket list items, even […]

The Scoop on Marketing… 6 Tips for a Successful Business!

In business, marketing is the key to survival. Marketing takes a lot of planning, organizational skills, budget measures and timing. Proper planning and accountability measures will enable you to position your business for success.  To ensure maximum ROI (Return on Investment) of your marketing plan, these are 6 tips for a successful business:   1.   Update […]

Feel Good Marketing

Get More Customers With This Marketing Strategy

When it comes to your marketing and messaging, are you giving your customers and prospects warm, fuzzy feelings? Are you telling your unique story and articulating your value proposition? I was at an art auction recently and the auctioneer reminded me of a very important marketing technique that we all need to master as entrepreneurs. […]

How to Find the Best PR Firm for Your Your Business

  Most small business owners know that working with a public relations firm can be an effective way to raise awareness for their business. Retaining a public relations firm can be more valuable and cost-effective than advertising. When a third party like a media outlet endorses your business, it can build credibility, as potential customers […]

find your niche

How To Find Your Niche: 20 Questions to Create a Customer Profile

Figuring out your niche is one of the toughest things when you’re starting a business, but it’s also one of the most important things to figure out before you launch a product or service. Your niche market can make you or break you as an entrepreneur. How do you find your niche? It starts with […]

Is It a Good Idea to Hire an SEO Agency Miles Away?

We all know it’s certainly possible to hire someone to help you with your SEO efforts even if they don’t live right next door, but that doesn’t necessarily mean it’s the best idea. More and more SEO agencies are beginning to persuade companies that the Internet is an industry where you can work far apart. […]

5 Top Reasons Why a Good Website Is Crucial for Business

If you are a small business and have not yet established an online presence —it’s amazing how many small businesses still don’t have a good website! –then you are missing out on a great opportunity to generate more revenue and profit for your company. As of early 2012, reports have shown that there were 2.4 […]

How to Get Press With My “ENTER-preneuring” Tips

This year I’ve been able to attract some incredible press opportunities for She Takes on the World, from being on the cover of two magazines to over 100 features online to being in the pages of People Magazine’s StyleWatch. Every business needs to continually get press to keep growing, and that’s what I want to […]