Archives: Marketing & Creating Buzz

  At a recent workshop I facilitated, a participant shared that she didn’t understand the big ‘hype’ about having a website.  Though she had one; she hadn’t attained any customers from it.  I explained that having a website is a good first step, but not enough to gain clients. If you are not engaging your [...]

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Ready to start building a solid web presence through blogging? Being a contributing writer to well-renowned blogging websites has a series of benefits that give back to you, your business, and to the audience reading making it a triple threat (and a necessary one at that!) to have tied to your name. You Gain Credibility [...]

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Assume You’ll be Researched

By Deborah Sweeney

Here at MyCorporation we have recently been playing the hiring game. Having been the CEO for more than a few years now, I find it interesting to observe how the art of hiring a new employee has changed over the years. Hiring someone used to mean a couple interviews, some discussion among team members, and [...]

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An article with Forbes I read recently proclaimed 10 ways to get more done at work, written by an anonymous Forbes staffer that I’m going to assume was a baby boomer because the tips given were old-school workplace protocol based. They included shutting off the Twitter account, checking your email only a couple times a day, and eliminating [...]

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When brewing company MillerCoors realized it was struggling to retain female salespeople, the company turned to social tools to turn this trend around. Executives at the country’s second-largest brewing company wanted to make far-flung female sales reps feel less isolated and more of a cohesive team. But how could they do this when their workers [...]

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It has been – and will always be about – shopping.  And while shopping may be the preferred religion of many women, who has time to run around town searching for the perfect garment? Let alone spend hours trying on different styles and sizes.  But thanks to a series of new fashion-based “social shopping” apps [...]

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Know Your Angles. When filming your online videos, it is important for you to know the effect of using different camera angles, so you can choose to use them in appropriate ways.

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Do I Need Facebook AND Twitter?

By Natalie MacNeil

Natalie, Do I really need a Twitter Account? I have a blog and Facebook page for my blog. I don’t know if I have time for Twitter as well but everyone tells me it will help boost my subscriber base! -Natasha Mogilin, TheBlogWithBling.com Hi Natasha, I think bloggers should have a Facebook page and yes, [...]

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