By Bianca Te Rito
Do sweat the small stuff if you are fronting your own online videos – its your face out there representing your personal/business brand. Which is why making a great first impression is crucial (when it comes to a google search).
By Natalie MacNeil
Since my book launch I’ve had a lot of people come up to me at events or send me emails asking, “How do I write a book?!” It’s no surprise that writing a book is one of the most popular bucket list items, even for people who aren’t entrepreneurs. Yet so many people don’t end [...]
By Sylvia Browder
In business, marketing is the key to survival. Marketing takes a lot of planning, organizational skills, budget measures and timing. Proper planning and accountability measures will enable you to position your business for success. To ensure maximum ROI (Return on Investment) of your marketing plan, these are 6 tips for a successful business: 1. Update [...]
By Natalie MacNeil
When it comes to your marketing and messaging, are you giving your customers and prospects warm, fuzzy feelings? Are you telling your unique story and articulating your value proposition? I was at an art auction recently and the auctioneer reminded me of a very important marketing technique that we all need to master as entrepreneurs. [...]
By Fauzia Burke
Most small business owners know that working with a public relations firm can be an effective way to raise awareness for their business. Retaining a public relations firm can be more valuable and cost-effective than advertising. When a third party like a media outlet endorses your business, it can build credibility, as potential customers [...]
By Natalie MacNeil
Figuring out your niche is one of the toughest things when you’re starting a business, but it’s also one of the most important things to figure out before you launch a product or service. Your niche market can make you or break you as an entrepreneur. How do you find your niche? It starts with [...]
By Amanda Di Silvestro
We all know it’s certainly possible to hire someone to help you with your SEO efforts even if they don’t live right next door, but that doesn’t necessarily mean it’s the best idea. More and more SEO agencies are beginning to persuade companies that the Internet is an industry where you can work far apart. [...]
By Sylvia Browder
If you are a small business and have not yet established an online presence –it’s amazing how many small businesses still don’t have a good website! –then you are missing out on a great opportunity to generate more revenue and profit for your company. As of early 2012, reports have shown that there were 2.4 [...]
She Takes on the World:
A Guide to Being
Your Own Boss,
Working Happy,
and Living on Purpose
is like having your own
personal coach!
