Empire Building

How to Plan for Q3 — Brilliantly

Pinch me — is it Q3 already?! It feels like just last week I was dorkily dishing on my favorite ways to plan for Q2 — and now we’re more than halfway through the year, and it’s time to get yourself set up for another incredible quarter. I have to admit: It’s been such an […]

Dear Natalie: How Has L.A. Changed Your Business?

Oh, my new home in Los Angeles, how do I love thee? Let me count the ways. Your beaches. Your sunshine. Your total lack of winter. Your beautiful, bustling population of creatives. Did I mention the sunshine? (OK – I’ll stop counting now… and you’ll notice L.A. traffic did not make that list.) However, some […]

Dear Natalie: How Do I Build my Community?

Hello, and welcome to another episode of Dear Natalie, a new series where I’m answering your biggest, burning questions about business and life — and everything in between. This series is close to my heart because it’s so important to me that I speak directly to you about any challenges you may be facing in […]

The New Way of Working: Have You Joined the Club?

People may be said to resemble not the bricks of which a house is built, but the pieces of a picture puzzle, each differing in shape, but matching the rest, and thus bringing out the picture. ~ Felix Adler Traveling to over 60 countries gave me a deep appreciation for the myriad of cultures that […]

A Behind-the-Scenes Look at the 10 Small Business Tools I Use

The office space I rented a few years ago was quite lovely, with the exception of our neighbor always leaving boxes of paperwork in the hallway. It was a real pet peeve of mine that someone had the audacity to leave their crap in the hallway when other people had clients coming in. One day […]

Is It a Good Idea to Hire an SEO Agency Miles Away?

We all know it’s certainly possible to hire someone to help you with your SEO efforts even if they don’t live right next door, but that doesn’t necessarily mean it’s the best idea. More and more SEO agencies are beginning to persuade companies that the Internet is an industry where you can work far apart. […]

How to Get Press With My “ENTER-preneuring” Tips

This year I’ve been able to attract some incredible press opportunities for She Takes on the World, from being on the cover of two magazines to over 100 features online to being in the pages of People Magazine’s StyleWatch. Every business needs to continually get press to keep growing, and that’s what I want to […]

Is Your Business About to “Jump the Shark”

  It happens in the business world all the time. A company or a brand, desperate for some publicity, takes their marketing campaign or business model just a little to far, creating an unexpected wave of consumer backlash. Commonly referred to as “jumping the shark,” this act of corporate humiliation can often cause irreparable damage […]