Empire Building

Our Brand New She Takes on the World Website is Here!

Pop the kombucha! It finally happened: the new She Takes on The World rebrand has officially arrived! The virtual red ribbon has been cut, and we’re so excited to welcome you with new free gifts, reimagined offerings like 1-on-1 packages with me, and much more. Get all the gorgeous details in this little welcome video: […]

How to Plan for Q3 — Brilliantly

Pinch me — is it Q3 already?! It feels like just last week I was dorkily dishing on my favorite ways to plan for Q2 — and now we’re more than halfway through the year, and it’s time to get yourself set up for another incredible quarter. I have to admit: It’s been such an […]

The New Way of Working: Have You Joined the Club?

People may be said to resemble not the bricks of which a house is built, but the pieces of a picture puzzle, each differing in shape, but matching the rest, and thus bringing out the picture. ~ Felix Adler Traveling to over 60 countries gave me a deep appreciation for the myriad of cultures that […]

A Behind-the-Scenes Look at the 10 Small Business Tools I Use

The office space I rented a few years ago was quite lovely, with the exception of our neighbor always leaving boxes of paperwork in the hallway. It was a real pet peeve of mine that someone had the audacity to leave their crap in the hallway when other people had clients coming in. One day […]

Is It a Good Idea to Hire an SEO Agency Miles Away?

We all know it’s certainly possible to hire someone to help you with your SEO efforts even if they don’t live right next door, but that doesn’t necessarily mean it’s the best idea. More and more SEO agencies are beginning to persuade companies that the Internet is an industry where you can work far apart. […]

How to Get Press With My “ENTER-preneuring” Tips

This year I’ve been able to attract some incredible press opportunities for She Takes on the World, from being on the cover of two magazines to over 100 features online to being in the pages of People Magazine’s StyleWatch. Every business needs to continually get press to keep growing, and that’s what I want to […]

Is Your Business About to “Jump the Shark”

It happens in the business world all the time. A company or a brand, desperate for some publicity, takes their marketing campaign or business model just a little to far, creating an unexpected wave of consumer backlash. Commonly referred to as “jumping the shark,” this act of corporate humiliation can often cause irreparable damage to […]

Finding Your Aha! Moment in Business

Some people refer to it as a “Eureka!” moment. Others think of it as a little light bulb going off. In business as well as in life, your “aha!” moment is going to shape you and help you grow, taking what you didn’t understand at first and adding clarity and comprehension to get “it” all of a […]

7 Simple Formulas for Writing Articles That Get Read

Many of us have had to write an article at one time or another, be it for a blog or a newsletter. But no matter the purpose, it’s your responsibility to make it interesting—otherwise no one will read it. (Except you.) So how can you make your article interesting and engage your reader? It’s all about the […]

Wanna Be Successful? Make a Do-Not-Do List

“Deciding what not to do is as important as deciding what to do.” — Steve Jobs As women entrepreneurs, we often take on more than we can handle. Often the “to-do” lists from projects, family schedules, home, business, clients, staff, etc., can bury us. However, when I finally learned to make a Do-Not-Do list, I […]

How to Use Social Media to Deliver Stellar Customer Service

You’re probably familiar with this scenario: You log onto Facebook, post a cool factoid of the day for your community to process during their morning coffee break. And, by 3pm, among the dozens of comments and likes your post has generated, there it is—a random comment along the lines of: “I ordered my product last […]

How to Never Run out of Blog Topics

You have a blog for your business that’s strengthened customer relationships and added some traffic to your site- wonderful! Things are always easy in the beginning; you have so many ideas to get on that blog and helpful tips to dish out, while always relating back to what it is your business does. But then […]

How To Become Known as an Expert

Our brand is our reputation, which is built upon our stories and expertise, and our willingness to share our knowledge. In today’s socially connected world our reputations have become global, making our brand more important than ever. Here are 6 ways you can share your valuable knowledge with others and become known as an expert […]

Turn Your Passion into Profits

As an entrepreneur, one of your most important duties is keeping your mind open to fresh moneymaking ideas. Holding regular brainstorm sessions can uncover fresh spins on our original ideas, and keep the passion alive—not only within ourselves, but for our customers and clients as well. But, if you want to have an eye-opening brainstorm session, […]

The Power of a Mastermind Group + An Invitation for You

If I could credit one book for having the biggest influence over my business and my life it would be Napoleon Hill’s Think and Grow Rich. I read it at least once a year along with other books by him and I’ve applied many of his law of success principles to my business, brand, and […]

Is Your Time Worth What You Think It Is?

Time is the most important asset you have—and unlike money, once you’ve spent it, you can’t earn any more. That’s why it’s so important to make the most of your 24 hours, especially as a business owner. So, how can you become more productive and profitable, without working insane hours and sacrificing your personal life? Read […]

3 Must Haves For a Business Conference

“Wow, what an incredible business conference that was!” is a phrase that we don’t often find ourselves saying after leaving a conference event for the day for multiple reasons. Maybe the WiFi was spotty, the sessions started late, the topics got off the subject, the room was cold… and the list goes on. In fact, […]

Want to Succeed in Business? The #1 Thing You Need to Realize

You can be the greatest entrepreneur on the planet and still fail if you’re missing out on my #1 success factor in business. It doesn’t matter if you’re a solo entrepreneur or running a multi-million dollar global corporation, everyone needs one of these. I’d love to hear your story about the people you work with […]

Video Presenting vs. Stage Presenting

Presenting on video requires the presenter to “pull people in” (screen presence) whereas stage presenting requires the presenter to “push out to the audience.” There lies the problem for many Stage presenters.

Women Taking on the World: This is My Love Letter to You

Hello you, In 2008 I decided to start a little blog to share my experiences as I started my own business and traveled to over 60 countries around the world. That “little blog” took on a life of its own as it evolved into the amazing She Takes on the World community we have today, […]

Video Marketing: 3 Inexpensive Ways to Create a Presence

If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales.  In fact, according to Online Video Marketing Statistics, adding video to small business profiles: Increases number of business profile views […]

Tools and Tips to Effectively Manage Your Online Reputation

Recently, a friend told me about a negative incident she had while dining at a large restaurant chain. Her waitress was very rude and inattentive. By the time her meal arrived, her colleague had finished eating. The last straw was realizing her steak was prepared wrong. Angrily, she took out her iPhone and sent out […]

How to Perform a Successful Employee Background Check

Hire Smart Now So You Don’t Have to Fire Later One of the best things you can do for your company is hire quality employees — and don’t take their word for it. Whether you are a businessman or a businesswoman, you want to create the best possible staff for your company. There are several […]

Branding Your Business for Online Success

In my last article I discussed the importance of developing a personal brand. Today I am going to be covering the method of myname.com branding for your business and how it all fits together. A number of years ago now some educators from the MLM industry started promoting “self branding” as a way to position […]

Making Your Business Legit: How to Choose Your Business Entity

So you’re taking on the world. Perhaps you’ve fled from the corporate box to stretch your arms as an entrepreneur that can change things; you’re going to be the change you want to see in the world.  Maybe you’re fresh out of college and have known your entrepreneurial destiny since you discovered your true passion […]