By Sylvia Browder
Providing quality customer service is vital and should be an important part of your business model. What is quality customer service? It involves relationship building, establishing communication, building trust and resolving potential problems or conflicts. Are you at the top of your customer service game? Do you have processes in place to handle customer complaints? [...]
By Sylvia Browder
With the vast amount of social media networks for businesses to select from, how do you narrow it down to the ones that are perfect for your needs? Having thousands at your fingertip to sift thru can become a daunting task! To streamline the process, ask yourself the Who? What? Where? How? Who are your [...]
By Sylvia Browder
If you’ve ever watched a turtle slowly cross the road to get to the other side, you know it’s a long journey across. As a business consultant, I talk to small business owners regularly who are at a crossroad and frantically want to take their business to the next level, but finding it difficult to [...]
By Sylvia Browder
At a recent workshop I facilitated, a participant shared that she didn’t understand the big ‘hype’ about having a website. Though she had one; she hadn’t attained any customers from it. I explained that having a website is a good first step, but not enough to gain clients. If you are not engaging your [...]
By Sylvia Browder
In the recent death of Steve Jobs, I watched a video of his 2005 commencement speech to Stanford University graduates. Ironically, I watched it using his brilliant creation, the I-phone. As I allowed his words to resonate in my mind, “If today were the last day of my life, would I want to do what [...]
The New Year offers a clean slate and a time to reflect on the changes you want or need in order to enhance your business. Take some time to look at your successes and failures over the past year. What went right and what went wrong? Have you considered what changes you want to implement [...]
I was truly inspired by the story of a 100 year old man, Fauja Singh, who after 8 hours of running, made it to the finish line at the Toronto Marathon. Though he finished last, he was determined, thus, earning a spot in the Guinness World Records. After finishing the article, I thought about the [...]
By Sylvia Browder
If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales. In fact, according to Online Video Marketing Statistics, adding video to small business profiles: Increases number of business profile views [...]
She Takes on the World:
A Guide to Being
Your Own Boss,
Working Happy,
and Living on Purpose
is like having your own
personal coach!
