Sylvia Browder

The Scoop on Marketing… 6 Tips for a Successful Business!

In business, marketing is the key to survival. Marketing takes a lot of planning, organizational skills, budget measures and timing. Proper planning and accountability measures will enable you to position your business for success.  To ensure maximum ROI (Return on Investment) of your marketing plan, these are 6 tips for a successful business:   1.   Update […]

6 Simple Tips to Boost Your Business in 2013

With the New Year making its grand entry into our lives, we make plans and resolutions that go stale as early as the end of the first month. Most business owners shy away even from a new business plan or an effort to bring a positive change in the New Year. They fear that these […]

5 Top Reasons Why a Good Website Is Crucial for Business

If you are a small business and have not yet established an online presence —it’s amazing how many small businesses still don’t have a good website! –then you are missing out on a great opportunity to generate more revenue and profit for your company. As of early 2012, reports have shown that there were 2.4 […]

Top 5 Challenges Faced By Women In Business…and The Solutions!

Both career women and those in business have faced many obstacles in past decades and unfortunately, still today.  Women in the workforce have battled glass ceilings, unequal pay for equal production and undeserved stereotypical barriers. As business prototypes have changed with the advent and growth of the internet, so have the unique issues encountered by […]

CROWDFUNDING: A Revolutionary New Alternative Funding Option

A revolutionary NEW source of funding to sweep across the internet in droves is crowdfunding! According to Growthink.com, $100 million USD was pledged in 2011 on the site www.Kickstarter.com alone, launching over 27,000 projects at a 46% success rate. Now that’s impressive!   When you are starting or growing a small business, it typically comes […]

For Future Business Growth: 5 Super Imperative Steps to Succeed!

Business owners must be constantly renewing and refreshing their methods of doing business.  To avoid potential failure, consider taking these 5 imperative steps to succeed.  Super Imperative Step #1: Understand Your Finances This is extremely important for the health of your business.  As a growing and mature business, your #1 priority is to be diligent […]

5 Proven Strategies to Accelerate Business Growth

If you are like most women in business, you are looking for new strategies to stimulate growth. Whether solutions to better communicate or how to best manage employees, here are 5 Proven Strategies to Accelerate Business Growth: Expand thru Alliance Partnership An extremely effective strategy for expanding your business is by forming an alliance with […]

Do You Have A Marketing Plan?

“Good plans shape good decisions. That’s why good planning helps to make elusive dreams come true.” Lester R. Bittel Recently, I offered a marketing plan review as a door prize for a local business group. When I approached the winner to exchange information, she whispered that she didn’t have a written one; she had it […]

6 Questions to Ask Before Selecting Your Social Media Platform

With the vast amount of social media networks for businesses to select from, how do you narrow it down to the ones that are perfect for your needs?  Having thousands at your fingertip to sift thru can become a daunting task! To streamline the process, ask yourself the Who? What? Where? How? Who are your […]

How to Steer Free Traffic to your Website

At a recent workshop I facilitated, a participant shared that she didn’t understand the big ‘hype’ about having a website.  Though she had one; she hadn’t attained any customers from it.  I explained that having a website is a good first step, but not enough to gain clients. If you are not engaging your visitors, […]

Are You Living A Life of Purpose? 4 Ways to Tune in to Your Life!

In the recent death of Steve Jobs, I watched a video of his 2005 commencement speech to Stanford University graduates. Ironically, I watched it using his brilliant creation, the I-phone. As I allowed his words to resonate in my mind, “If today were the last day of my life, would I want to do what […]

Video Marketing: 3 Inexpensive Ways to Create a Presence

If you are a woman in business, you need to incorporate online videos into your social media marketing strategy. By doing so, increases brand awareness and creates viewer action leading to more inquiries and sales.  In fact, according to Online Video Marketing Statistics, adding video to small business profiles: Increases number of business profile views […]

Tools and Tips to Effectively Manage Your Online Reputation

Recently, a friend told me about a negative incident she had while dining at a large restaurant chain. Her waitress was very rude and inattentive. By the time her meal arrived, her colleague had finished eating. The last straw was realizing her steak was prepared wrong. Angrily, she took out her iPhone and sent out […]

4 Quick Tips to Effectively Handle Change

Image courtesy of Shutterstock As an entrepreneur, you should be willing to embrace change. Effectively handling change can be sometime difficult, especially if you weren’t expecting it. How well do you handle change? The most successful entrepreneurs not only embrace change, they actively seek it out knowing that greater fulfillment, success and growth is obtained […]

6 Simple Tips to Prepare for a Business Conference

Attending a conference can be as productive as you plan it to be.  You will gain opportunities to communicate with many people, be inspired by great ideas, excited about future of your business and empowered to move your business forward.  To have the most successful experience, here are “6 Simple Tips to Prepare for a Business Conference.”

Clear out the clutter: 3 quick tips to become clutter free!

As a business owner, what kind of clutter have you accumulated that is hindering you from functioning at your optimal best? What is robbing you of your focus and motivation? Having a simple, uncluttered life is possible! To help you clear the clutter, here are 3 quick tips to become clutter free.

Growing Pains: Four Ways to Take Your Business to the Next Level

Image courtesy of Shutterstock Is your business experiencing growing pains?  Like many business owners, it’s easy to become stagnant.  But you must find solutions to continue to grow and reach the level of success that you’ve envisioned.  Don’t get discouraged; here are 4 ways to take your business to the next level. Certify Your Business […]

Five Reasons Why a Mentor is Vital for Successful Women Entrepreneurs

Image courtesy of Shutterstock Successful women entrepreneurs understand the importance of having a mentor.  In fact, developing a portfolio of mentors to meet different aspects of your life, both personally and professionally, is paramount! Choosing a mentor is one of the most important decisions you can make as a professional.  Mentors should be those whose […]

5 Super Easy Ways to Position Your Small Business for Success!

Image courtesy of Shutterstock Starting a new business is always risky and the chance of success can be slim without proper planning. As a small business consultant and coach, one of many things I tell my clients is that passion about a business idea is just the beginning of what it takes for success; add […]