In business, marketing is the key to survival. Marketing takes a lot of planning, organizational skills, budget measures and timing. Proper planning and accountability measures will enable you to position your business for success.  To ensure maximum ROI (Return on Investment) of your marketing plan, these are 6 tips for a successful business:   1.   Update [...]

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With the New Year making its grand entry into our lives, we make plans and resolutions that go stale as early as the end of the first month. Most business owners shy away even from a new business plan or an effort to bring a positive change in the New Year. They fear that these [...]

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If you are a small business and have not yet established an online presence –it’s amazing how many small businesses still don’t have a good website! –then you are missing out on a great opportunity to generate more revenue and profit for your company. As of early 2012, reports have shown that there were 2.4 [...]

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  Both career women and those in business have faced many obstacles in past decades and unfortunately, still today.  Women in the workforce have battled glass ceilings, unequal pay for equal production and undeserved stereotypical barriers. As business prototypes have changed with the advent and growth of the internet, so have the unique issues encountered [...]

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  A revolutionary NEW source of funding to sweep across the internet in droves is crowdfunding! According to Growthink.com, $100 million USD was pledged in 2011 on the site www.Kickstarter.com alone, launching over 27,000 projects at a 46% success rate. Now that’s impressive!   When you are starting or growing a small business, it typically [...]

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    Business owners must be constantly renewing and refreshing their methods of doing business.  To avoid potential failure, consider taking these 5 imperative steps to succeed.  Super Imperative Step #1: Understand Your Finances This is extremely important for the health of your business.  As a growing and mature business, your #1 priority is to [...]

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If you are like most women in business, you are looking for new strategies to stimulate growth. Whether solutions to better communicate or how to best manage employees, here are 5 Proven Strategies to Accelerate Business Growth: Expand thru Alliance Partnership An extremely effective strategy for expanding your business is by forming an alliance with [...]

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“Good plans shape good decisions. That’s why good planning helps to make elusive dreams come true.” Lester R. Bittel Recently, I offered a marketing plan review as a door prize for a local business group. When I approached the winner to exchange information, she whispered that she didn’t have a written one; she had it [...]

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