By Kristin Marquet
Image courtesy of Shutterstock As business owners, we know that publicity is worth its weight in gold because it is a more credible form of marketing in contrast to advertising. Since publicity isn’t paid for directly by the company or person and advertising space is, PR specialists can’t control the size of a write up the way advertisers can. When your product, service, [...]
By Kristin Marquet
You can generate tons of free press for your business in 2010 by understanding proper media etiquette. No matter what stage of business you’re at or whether you’re a seasoned PR professional or a newbie, you’ll need to know how to pitch the media correctly. By following a few simple rules, you will see your name in [...]
By Kristin Marquet
Competition is intense. Regardless of the product or service a person or organization is trying to sell, similar products or services are available. To become the first choice in this cluttered marketplace, branding online and offline is a must. Building a strong brand is one of the most important things a person or organization can [...]
By Kristin Marquet
I caught up with jewelry designer and retailer, Shauna Williams, for an interview. She owns the online store, Jewelry Explosion, and the brick and mortar store, Jewelry Explosion, located in Stoughton, MA. She is also the designer of “A Starz Collection,” which is being launched in 2010. Kristin: Shauna, tell us what it has been like being [...]
By Kristin Marquet
Joining me today is author, matchmaker, and relationship coach, Rachel Russo. Kristin: What did you study in college? Did you plan on becoming a Matchmaker/Relationship Coach? Rachel: I earned my BA in psychology at Rutgers University and went on to get my master’s degree in Marriage & Family Therapy at Iona College. I planned to [...]
By Kristin Marquet
Successful companies have leaders and managers at every level of the organization to monitor employee behavior, watch the bottom line, and oversee different aspects of the company. Some people are good leaders, while others are not. Some leaders are underaggressive while others are overaggressive. Recently, I was thinking about what makes some businesses and its [...]
By Kristin Marquet
Blogs have become one of the most innovative marketing strategies since the creation of the print sales letter. Blogs are great for online marketing because they serve as interactive communities where business owners can segment certain markets and become experts by writing about trends and giving advice. Blogs also allow business owners to connect with [...]
By Kristin Marquet
Are you where you want to be in your life professionally? Are you making what you thought you would be making? Have you accomplished everything you wanted to accomplish to date? We all have dreams and goals of obtaining something, whether it is finding true love, starting our dream business or finding our dream job, [...]
She Takes on the World:
A Guide to Being
Your Own Boss,
Working Happy,
and Living on Purpose
is like having your own
personal coach!
