Deborah Sweeney

Finding Your Aha! Moment in Business

  Some people refer to it as a “Eureka!” moment. Others think of it as a little light bulb going off. In business as well as in life, your “aha!” moment is going to shape you and help you grow, taking what you didn’t understand at first and adding clarity and comprehension to get “it” all of […]

Banish Pre-Meeting Jitters

Whether you’re a seasoned pro at conducting department meetings or a speaking one on one with a new partner for the first time, you can’t avoid the fluttering of those butterflies in your stomach or the sudden need to chew your fingernails off thinking about whether or not everything will go smoothly. Kick your pre-meeting […]

How to Never Run out of Blog Topics

You have a blog for your business that’s strengthened customer relationships and added some traffic to your site- wonderful! Things are always easy in the beginning; you have so many ideas to get on that blog and helpful tips to dish out, while always relating back to what it is your business does. But then […]

Chick-fil-A’s Branding No-No

The day has come when a person can no longer think of a piece of fried chicken in the same way ever again. Looking at you, Chick-fil-A. In a perfect world where we all took away lessons from political uproar, every CEO would take away a thing or two from this chicken debacle. The debate […]

How to Work a Half Day Like a Boss

Every now and then in the office, the workday will be cut in half for a half day of work which is both a blessing and curse in disguise. It’s always great to be able to leave work a little early to enjoy the rest of the day but at the same time all of […]

Office Birthday Essentials

Just the other day I celebrated turning another year older. It was a Friday and the office had El Pollo Loco brought in along with one of those giant, frosted cookies for everyone to share. The employees sang to me and all day I was given nice gifts and well wishes.  I felt very special […]

How To Pitch It Like You Mean It

Whether you’re down to the wire in a 30 seconds or less elevator pitch or emailing media contacts from a PR firm looking to snag one to feature your client in a story, pitching has never been on a time constraint now more than ever. Don’t let the clock scare you – I like to […]

Why Being Positive Pays in the Workplace

  How do you feel when a coworker compliments your outfit? How about when your supervisor sends out a friendly email to the entire company praising your hard work on a tough project? Or when your department is stressed out on the deadline for an assignment but still finds the time to send one another […]

3 Must Haves For a Business Conference

“Wow, what an incredible business conference that was!” is a phrase that we don’t often find ourselves saying after leaving a conference event for the day for multiple reasons. Maybe the WiFi was spotty, the sessions started late, the topics got off the subject, the room was cold… and the list goes on. In fact, […]

3 Tips for Putting the “Social” into a Workplace Social

Last summer, I threw a mixer at the headquarters of the company I own for entrepreneurs and business owners to gather at for some meeting and greeting. It turned out to be such a success that I decided to do it again this year. With the invitations already sent out, the drinks and food ordered, […]