Chantielle MacFarlane

The Opposite of Safe is Creative

No one aspires to be boring. No one wakes up in the morning and thinks, “Today, I’m going to do my best to be average. I’m going to fly under the radar, blend in, and be ordinary.” And yet, this is what most of us do, day in and day out. We bide our time, […]

Is Your Business About to “Jump the Shark”

  It happens in the business world all the time. A company or a brand, desperate for some publicity, takes their marketing campaign or business model just a little to far, creating an unexpected wave of consumer backlash. Commonly referred to as “jumping the shark,” this act of corporate humiliation can often cause irreparable damage […]

Make the Most of Your Content With a Content Strategy

  We all know that content is King when it comes to online marketing. As such, I wasn’t surprised when Econsultancy’s recent Content Marketing Survey reported that 90 percent of digital marketing professionals plan to ramp up their content development over the next 12 months. What I wasn’t expecting to see, however, is that less […]

Headed in the Wrong Direction? It’s Time to Pivot

  I want to let you in on a secret. It’s a little known fact, so be careful who you share it with. We entrepreneurs, rarely, if ever, do we get this whole business thing right the first time. Shocking, I know. More often than not, entrepreneurs run head-on into a brick wall of unknowns. […]

The Pawsitive Effects of Animal-Friendly Workplaces

Research studies by companies like Purina indicated that having a pet in the workplace is not only entertaining, but also beneficial both in terms of productivity and employee well-being. Not only will your employees be happier, but it’s believed that they’ll also work harder and stay on task longer when pets are a permanent part of the workplace.

Creativity is Just a Coffee Shop Away

Image courtesy of Shutterstock As much as I love working from my home office (working in your pajamas has its perks), there are times when I simply can’t do it. I don’t know if it’s the fact that I can see our backyard pool from my office window, but there are just times when I […]

The Name Game: Did You Say “I Do” to a Name Change?

Image courtesy of Shutterstock A recent article in the Globe and Mail has me considering a moral quandary. In it, Wency Leung reports on a new study that suggests women who take their husband’s last name are regarded as less competent and less ambitious. The study, which was broken into four parts, shows that women […]