When it comes to your marketing and messaging, are you giving your customers and prospects warm, fuzzy feelings? Are you telling your unique story and articulating your value proposition?

I was at an art auction recently and the auctioneer reminded me of a very important marketing technique that we all need to master as entrepreneurs. Find out what it is and how you can use it to build your client base in my latest episode of She Takes on the World TV:

I also have a special announcement this week! For the last year we’ve been working on bringing The Conquer Club™ to life, and it’s what I raised a round of angel funding for last year. The Conquer Club™ is a hybrid in-person and online community of women entrepreneurs from around the globe.

It’s going to take a few months to ramp up and build out these clubs but our first meet-ups will be taking place on March 6th in a handful of cities around the world. Check out The Conquer Club™ in these cities:

The Conquer Club™ NYC
The Conquer Club™ LA
The Conquer Club™ Pretoria, South Africa
The Conquer Club™ Waterloo
The Conquer Club™ Toronto
The Conquer Club™ Houston
The Conquer Club™ New Orleans

Three things to do once you join your online local space: 1) Introduce yourself! 2) Use the “+” in the top right corner to add a piece of content. 3) Chat with local women entrepreneurs in the chat bar on the left side.

Don’t see a Conquer Club™ in your city yet? Consider joining our growing team of Ambassadors and apply to host The Conquer Club where you live. Click here to apply.

When our brand spankin’ new shetakesontheworld.com is ready we’ll be integrating all our local networks into one main page for The Conquer Club™. Then we’ll get down to work on The Conquer Club Global HQ, which is going to combine mentorship with weekly action items and an awesome and fun accountability system. Stay tuned!