How To Find Your Niche: 20 Questions to Create a Customer Profile

05.02.13

find your nicheFiguring out your niche is one of the toughest things when you’re starting a business, but it’s also one of the most important things to figure out before you launch a product or service. Your niche market can make you or break you as an entrepreneur.

How do you find your niche? It starts with creating a customer profile, and on today’s episode of She Takes on the World TV we’re going to play a little game of 20 Questions to help you do just that.

So take out a pen and paper, or open a new note on your computer or tablet, and press “play” to get started.

Now I’d love to hear from you: Declare your niche market in a comment below and let me know what you named your perfect customer.

P.S. We go in-depth on defining your niche, and creating and marketing products for your perfect customer in WE Mastermind. WE Mastermind is the exclusive mastermind program for women entrepreneurs that I co-host with Natalie Sisson, and we’ll be back for our third year of the program this May. Be the first to know when we launch our new video series and earlybird offer by signing up here.

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Natalie MacNeil

Natalie MacNeil is the Founder and Editor-in-Chief of She Takes on the World. She is also the Co-founder of award-winning digital media firm, Imaginarius. For more information about Natalie, visit NatalieMacNeil.com.

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  • Jeff R. Hale, Ph.D.

    Is the video missing? I don’t see it here.

  • xAntreina xStone

    Great job Natalie as always. Thanks for your time!

  • Louse Jones

    Thank you Natalie. A really great simple list of questions to clearly identify your customer. I had a fair idea who I was targeting, but I’ve never seen such a simple way of naming them :)

  • http://twitter.com/Dainty_Mom Martine De Luna

    Awesome-sauce, Natalie! :)

  • http://www.shetakesontheworld.net Natalie MacNeil

    Thanks for watching Martine! :)

  • http://www.shetakesontheworld.net Natalie MacNeil

    Naming my perfect customer has made a big difference in my business! I have an “Emily” and “Mackenzie” on my wall ;)

  • http://www.shetakesontheworld.net Natalie MacNeil

    Thank YOU for watching xo

  • http://www.shetakesontheworld.net Natalie MacNeil

    Hi Jeff, I’m seeing it here. It shouldn’t be missing. It’s embedded from YouTube so the computer/device you were accessing the page from may not have displayed the video. Let me know if you’re still not able see it.

  • Tod Paul Dorozio

    I really enjoyed this video as it is loaded with lots of valuable and practical info.! I am a Canadian composer/classical guitarist entrepreneur and have recently been thinking about who exactly is my target market and the content on this vid. is going to be a great guide in helping me to narrow down who will be on my niche list! Best wishes, Tod

  • http://www.facebook.com/bridgett.perry.92 Bridgett Perry

    Hi Natalie,

    Thanks so much for the practical, tangible support. I have been going in too many directions and your questions helped me to narrow down to 2 distinctly different niches in my new coaching career.

    I believe both niches are viable and that I have unique experience and expertise in both. I imagine that eventually one of them will naturally float to the top as my primary focus, although I have no idea which one. Then again I may be surprised to have a niche discover me. I am told this is common.

    I would like to explore marketing to both niches. Could you offer me any advice in regards to promoting these simultaneously?

  • Галина Беляева

    Hey Natalie,

    Thank you for the refreshing questions. And cool idea of naming this person to make it more real for you!

    Best,
    Galina