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Your target market audience are the people you want to delight and excite the most with what you offer.
It is a big mistake in online personal branding (or any branding for that matter) to try to be all things to all people. If you try to please everyone, you end up pleasing no one. Your mantra for branding success should be, “Delight the few to attract the many”.
When you have a clear target market audience – your personal brand will have more clarity & focus, and your communications become much more effective.
Having a target market audience is a difficult concept for many people to grasp. They fear that by focusing on a clearly defined audience, they will be limiting themselves in some way.
Branding success favors a specialist, not a generalist. If you want to create a compelling online personal brand – think narrow and deep, rather than wide and shallow.
Realize that when you focus on a specific target market audience, you immediately enhance their perception of you as being the “go to person” in your area of specialization – and you can expect to charge more for what you do.
My target audience is business leaders and celebrities who want to create online personal brands to maximize their personal and business success. What’s yours?
In my next article I’ll take you through a process to help you define your target audience.
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