Grasshopper, a virtual phone service for entrepreneurs, ran a brilliant viral marketing campaign to re-brand its service. The campaign had media and the blogosphere abuzz. The main part of the campaign involved sending chocolate covered grasshoppers to 5000 of the most influential people and media outlets in America. You have probably heard of the campaign but do you know the results it produced for the re-branding of Grasshopper?
The campaign brought the company over 25,000 StumbleUpon referrals, nearly 3000 twitter referrals, and 170 published news stories and blog posts. If you’re thinking, “wow, I need that kind of exposure,” read the Grasshopper case study they published. It may give you inspiration for your own viral marketing campaign.
Grasshopper also produced a video for the campaign. If you have not yet seen the YouTube video, Entrepreneurs Can Change the World, you can watch it below. It will leave you feeling inspired and make you proud to be an entrepreneur.