Month: September 2009

Blogging: The “It” Marketing Strategy

Blogs have become one of the most innovative marketing strategies since the creation of the print sales letter. Blogs are great for online marketing because they serve as interactive communities where business owners can segment certain markets and become experts by writing about trends and giving advice. Blogs also allow business owners to connect with […]

In Her Heels: Interview with Chandra Clarke of

Joining me today is Chandra Clarke, a professional writer, editor, and proofreader -and an entrepreneur. Her company, Scribendi, was founded in 1997. Today, Scribendi is one of the world’s leading document preparation companies and the recipient of numerous awards. Natalie: Please tell us a bit about yourself and Scribendi. Chandra: I am the founder, co-owner, […]

The Entrepreneur’s Guide to Meeting Goals

Are you where you want to be in your life professionally? Are you making what you thought you would be making? Have you accomplished everything you wanted to accomplish to date? We all have dreams and goals of obtaining something, whether it is finding true love, starting our dream business or finding our dream job, […]

Recession-Proof Your Marketing: Where to Focus Your Marketing Efforts

The conversation since the beginning of the year has been the economy.  More than half the year is over and there has been approximately a 7% decline in luxury consumer items. The prediction is that the downtrend will continue for the rest of 2009. There are many factors beyond our control, making it difficult for […]

In Her Heels: Interview with ShopitUPchic’s Christin Chan & Kathryn Camacho

Joining me today are Christin Chan and Kathryn Camacho, the founders of a new fashion start-up, ShopitUPchic. Tell readers a bit about ShopitUPchic. The vision of is to bring unique brands from both domestic and international fashion designers, both established and emerging, to every kind of woman and at the most reasonable prices. The […]