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Social media management is time consuming and potentially catastrophic, particularly when you’re responsible for a company’s brand image. We get it, but committing to using Social Media to brand your service or product is a pledge to your name and supporters to be consistent all the way across. For those who are wearing the combat boots, high heels and track shoes all at once, there are ways to simplify your tasks when maintaining your online updates.
Over-committed social net-worker, meet Ping.fm and PixelPipe. Ping can be used to leverage Ning, MerchantCircle, Twitter, and countless other social media status updates. PixelPipe is fairly similar and describes easing the experience of having to “Upload photos, video, and audio files…” across your social media sites of preference.
High learning curve? Not at all!
- Create an account
- Link Social Media Memberships back to the aggregator
- Select which sites are appropriate to publish your message
- Type your message in the status update
- Click Enter and TA-DA!
You’ve officially saved yourself logging in several sites to churn out the same message. Maybe you’ve even saved yourself a finger cramp or two. Most importantly, you’re preserving your position with consumers!
A few aggregator Do’s and Don’ts:
- DO remember your audience. FB Fans may not be interested in the same message as your LI community.
- DO use an aggregator when you’re sending a general marketing message.
- DO use an aggregator when you’re contributing to your followers and have educational information to share.
- DON’T use an aggregator when engaging in dialogue, NO @replies should be multi-published!
- DON’T use an aggregator to SPAM a message. Ultimately, untargeted posts will lead to users blocking your updates or unconsciously blind to content of value.
Stay consistent and have fun.
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